圍繞同心公約，韓秀(xiu)娟組織業主(zhu)朋友共同創(chuang)建了八大社群，聚集(ji)了500多(duo)位(wei)業主(zhu)，全年新拓展40多(duo)位(wei)老帶新客戶，促使今年成交總金額達(da)4億元。

韓秀娟是投資(zi)集團(tuan)東區杭州富陽項目(mu)置(zhi)業顧問，主要負責銷售萬達悅享同(tong)心灣項目(mu)。

為了破解當前房產項目同質化的問題，韓秀娟所在的銷售團隊另辟蹊徑，結合項目特點，認真總結提煉，基于“志趣、關愛、分享、包容”的同心理念，創建了業主的專屬社群“同心社”，并提出同(tong)心(xin)公約——我(wo)們不是(shi)在(zai)銷(xiao)售冰冷的(de)鋼筋混凝土(tu)建筑，而是(shi)用自己(ji)的(de)心(xin)，聚齊了一(yi)(yi)群(qun)志同(tong)道(dao)合的(de)人，一(yi)(yi)起打造溫暖且(qie)擁有人文情懷的(de)生活社區(qu)。

韓秀娟前期通過(guo)細致的市(shi)場調(diao)(diao)研(yan)，制(zhi)定(ding)了目(mu)標(biao)(biao)客(ke)戶地圖及(ji)典型的客(ke)戶畫像，圍繞項目(mu)45分鐘地鐵(tie)通勤范圍調(diao)(diao)研(yan)，濱江、之江、轉(zhuan)塘、錢江新(xin)城以(yi)及(ji)富陽客(ke)戶，結合大區景觀及(ji)室(shi)內精裝標(biao)(biao)準(zhun)，后期通過(guo)添加客(ke)戶微信(xin)，每天下(xia)班后花一到兩個小時整(zheng)理客(ke)戶朋友(you)圈動態，通過(guo)朋友(you)圈這個生(sheng)活和興趣的最(zui)大載(zai)體，形成社群(qun)標(biao)(biao)簽。

圍繞(rao)同(tong)(tong)(tong)心(xin)(xin)(xin)公(gong)約，韓秀(xiu)娟組織業主朋友共同(tong)(tong)(tong)創建(jian)了(le)八大社(she)群——同(tong)(tong)(tong)心(xin)(xin)(xin)運(yun)動社(she)、同(tong)(tong)(tong)心(xin)(xin)(xin)求知社(she)、同(tong)(tong)(tong)心(xin)(xin)(xin)美食社(she)、同(tong)(tong)(tong)心(xin)(xin)(xin)萌寵(chong)社(she)、同(tong)(tong)(tong)心(xin)(xin)(xin)公(gong)益(yi)社(she)、同(tong)(tong)(tong)心(xin)(xin)(xin)親子社(she)、同(tong)(tong)(tong)心(xin)(xin)(xin)藝術社(she)、同(tong)(tong)(tong)心(xin)(xin)(xin)光圈社(she)，同(tong)(tong)(tong)心(xin)(xin)(xin)公(gong)約與項目產(chan)品(pin)相輔相成，同(tong)(tong)(tong)心(xin)(xin)(xin)公(gong)約是提升產(chan)品(pin)品(pin)質(zhi)的(de)信念，產(chan)品(pin)品(pin)質(zhi)也是同(tong)(tong)(tong)心(xin)(xin)(xin)公(gong)約的(de)體現。

依托(tuo)該模式，韓秀娟聚集了500多位(wei)業主，全年(nian)新拓展40多位(wei)老帶(dai)新客戶，促使今(jin)年(nian)成交總金額達4億元。