這套萬達商業地產叢書，有四大特點：

一是(shi)(shi)(shi)編輯陣容(rong)(rong)(rong)豪華。萬達(da)集團董事(shi)長王健林親(qin)任(ren)(ren)主編，各章節(jie)主編均由萬達(da)分(fen)管(guan)(guan)(guan)業務(wu)(wu)副總裁或總經(jing)理(li)(li)擔(dan)任(ren)(ren)，這(zhe)些人不(bu)僅(jin)是(shi)(shi)(shi)萬達(da)業務(wu)(wu)骨干(gan)，更是(shi)(shi)(shi)行業精(jing)英，他(ta)們親(qin)自上陣，確保了(le)叢(cong)(cong)書的(de)(de)專業水(shui)平。二是(shi)(shi)(shi)內(nei)容(rong)(rong)(rong)全(quan)面覆蓋。叢(cong)(cong)書包(bao)括《商(shang)(shang)(shang)業地(di)(di)(di)產(chan)投(tou)資(zi)建(jian)設(she)》和(he)《商(shang)(shang)(shang)業地(di)(di)(di)產(chan)運(yun)營(ying)(ying)(ying)管(guan)(guan)(guan)理(li)(li)》兩本(ben)書。《商(shang)(shang)(shang)業地(di)(di)(di)產(chan)投(tou)資(zi)建(jian)設(she)》主要(yao)內(nei)容(rong)(rong)(rong)為商(shang)(shang)(shang)業地(di)(di)(di)產(chan)項目落地(di)(di)(di)到建(jian)設(she)環(huan)節(jie)的(de)(de)操(cao)作實務(wu)(wu)，包(bao)括商(shang)(shang)(shang)業地(di)(di)(di)產(chan)項目發展、規劃(hua)設(she)計、前期招(zhao)商(shang)(shang)(shang)、計劃(hua)管(guan)(guan)(guan)控(kong)、財務(wu)(wu)計劃(hua)與(yu)組織、營(ying)(ying)(ying)銷管(guan)(guan)(guan)理(li)(li)、信息化管(guan)(guan)(guan)控(kong)、人力資(zi)源(yuan)、成本(ben)控(kong)制、法律事(shi)務(wu)(wu)、評審管(guan)(guan)(guan)理(li)(li)和(he)質量(liang)安全(quan)管(guan)(guan)(guan)理(li)(li)等。《商(shang)(shang)(shang)業地(di)(di)(di)產(chan)運(yun)營(ying)(ying)(ying)管(guan)(guan)(guan)理(li)(li)》主要(yao)內(nei)容(rong)(rong)(rong)為項目建(jian)成后(hou)的(de)(de)運(yun)營(ying)(ying)(ying)和(he)管(guan)(guan)(guan)理(li)(li)，詳(xiang)細(xi)介紹(shao)了(le)從市場調研(yan)、項目定(ding)位到招(zhao)商(shang)(shang)(shang)營(ying)(ying)(ying)運(yun)、經(jing)營(ying)(ying)(ying)管(guan)(guan)(guan)控(kong)、風險控(kong)制等全(quan)部操(cao)作環(huan)節(jie)。三是(shi)(shi)(shi)經(jing)營(ying)(ying)(ying)之道和(he)盤托出。叢(cong)(cong)書許多內(nei)容(rong)(rong)(rong)屬于(yu)(yu)萬達(da)獨(du)門秘訣，如模塊化管(guan)(guan)(guan)控(kong)、品牌庫管(guan)(guan)(guan)理(li)(li)、信息化管(guan)(guan)(guan)控(kong)等，都是(shi)(shi)(shi)第(di)一次(ci)公開。將本(ben)屬企(qi)業機密的(de)(de)內(nei)容(rong)(rong)(rong)出版與(yu)同行分(fen)享，體(ti)現(xian)了(le)萬達(da)集團作為行業領袖的(de)(de)社會責任(ren)(ren)感和(he)胸懷。四是(shi)(shi)(shi)便于(yu)(yu)實戰(zhan)操(cao)作。叢(cong)(cong)書絕不(bu)故弄玄虛(xu)，內(nei)容(rong)(rong)(rong)全(quan)是(shi)(shi)(shi)干(gan)貨，實際就是(shi)(shi)(shi)一本(ben)商(shang)(shang)(shang)業地(di)(di)(di)產(chan)操(cao)作手冊，拿(na)來就能用。